Driving traffic to your website via Search Engines is a popular way to receive more visitors, however your webpages must be especially structured and coded to achieve optimum results.
In this article we shall explain various methods you can employ to improve your Onsite Search Engine Optimisation and rank higher in Search Engines. It assumes you’ve read our article Understanding Search Engines first.
If you’re not a reasonably skilled Web Designer this may seem a little bit technical, but that’s okay. If you’re unsure or need assistance then just send us a message via our Contact Form.
Give Each Page a Unique Title
Each of your webpages should have a unique and descriptive title. This page title appears hyperlinked in the Search Engines Results Pages when your page is found. So make the title interesting to entice people to click on it.
When building a webpage the title goes at the top between the <HEAD></HEAD> tags, in this format: <TITLE> The Best Onsite Search Engine Optimization (SEO) Tips</TITLE>. What you put between the title tags will also appear in the title bar at the top of your web browser.
Incorporate the most important keywords on the page but make sure the title stays under 66 characters otherwise the Search Engine will shorten the title with an ellipsis (I.e. three dots “…”) and you may lose valuable keywords appearing in the Search Result.
Remove "filler" words like "the", "and" where as possible, while still allowing the title to be readable.
Write a Description META Tag
Each webpage should have a unique META description tag as Search Engines often display it beneath your hyperlinked page title in Search Results which helps attract more attention to your website.
The description should be a sentence describing the content of the webpage in an intriguing yet meaningful way. It should also incorporate the main keywords and key phrases from the webpage, but don’t include keywords which aren’t on the webpage and refrain from using too many common words.
The Description META Tag goes the top of the webpage, between the <HEAD></HEAD> tags, in this format:
<META NAME="DESCRIPTION" CONTENT="Drive more traffic to your website, increase sales and profits by using these great Onsite SEO Tips" />
It’s almost important to note Search Engines only display the first 150 characters of the description, anything beyond that is cut off.
Include Your Keywords in Headers (H1, H2, H3)
Search Engines take into account the heading structure of your page. So keywords appearing in the page headline (H1) and sub-headings (H2 to H6) to be important, so ensure your most keywords and key phrases appear in the header tags.
Search Engine will not to parse your Cascading Style Sheet (CSS) to determine what you consider a headline. Instead, your keywords must be between the <H1>, <H2>, and <H3> tags to indicate the importance of the heading.
For Example: <h1>Main Heading</h1>
Distribute Your Keywords Throughout Your Page
Keywords are one of the most important tools for ranking high in Search Engines results, but don’t overdo them or you may in hurt your ranking instead. SEO experts ‘opinions vary, but the percentage of keywords in your text should be between three and five percent of the total content on the site.
Also use similar variations of your keywords. Using the key phrase “Improving your Search Engine Optimisation” as an example, variations like “Improve your SEO” or “Search Engine Optimisation Improvement” keep things mixed up. Again your webpage’s content must seem “organic”, that’s to say created by a human and not generated by a computer program.
Use Keywords in Hyperlinks
Search Engines determine if you are linking to something from your page, the content of the linked page is likely to be closely related to the content of your page. For that reason Search Engines search for keywords in the hyperlinks and text immediately surrounding them.
So hyperlink your important keywords and keyphrases! To emphasize them even more:
- Try to include your most important keywords and key phrases within the hyperlink itself (but don’t make them too long).
- Try to include your most important keyword phrases in the text that immediately precedes, or follows the hyperlink.
- Be careful not to keyword stuff! This means don’t put too many keywords in the same link.
- Make sure your links and surrounding text are still readable and make sense after you include a keyword phrase or two.
- Avoid using non-meaningful links like “Click Here” or “More Info”
That concludes Part 1 of our Onsite SEO strategies, be sure to read Part 2 for more great tips.
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