The Client

The Royal Hobart Showground in Glenorchy, Tasmania, Australia is a multipurpose site which hosts a variety of events, including the ever popular Royal Hobart Show.  Throughout the year the Showground hires its facilities to organisations and the general public for a wide range of functions.

The Showground offers meeting and training rooms, fully licenced and catered dining areas, as well as, facilities for exhibitions, live bands, parties, corporate events and retail sales.

The Project

The website’s primary aim is to generate leads via the Contact Form, conveniently accessible from most webpages.   The homepage clearly outlines the benefits of hiring the Showground’s facilities and showcases each type of function the Showground is equipped to cater for.  The showcase thumbnails link to content webpages which provide more comprehensive information about each facility.

We redesigned the website with an electric blue interface to communicate the Hobart Showground’s facilities were suitable for the general public’s social engagement.   This has proved successful as there has been a noticeable increase in the number of leads wishing hire facilities for birthday parties and weddings.